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thenextweb:

Much of the book, Segall says, will be focused on how Jobs, and Apple, used simplicity in its business dealings.

“To Steve Jobs, Simplicity was a religion. But it was also a weapon — one that he used to humble competitors once thought to be invincible. Apple’s devotion to Simplicity is the one constant that can be traced from the first Apple II computer all the way to today’s iPad. Though the company’s success is built upon engineering and design skills, it’s the love of Simplicity that truly powers Apple, revolution after revolution.”

(via Insanely Simple is a New Insider Book About Steve Jobs and Apple)